Leading Healthy Rice Bowl Chain to Build on Guest-Facing & Internal Enhancements in New Year Anaheim Hills, CA (RestaurantNews.com) WaBa Grill, among the country’s leading healthy rice bowl chains, happily reports an outstanding 2023, driven by stable sales, brand-new market franchise development, tactical menu growth and internal enrichment efforts. Structure upon record-setting lead to 2022 and a 25% boost in very same shop sales and overall system sales considering that 2020, AUV for the brand name’s leading 25% of areas reached more than $1.3 million in 2023, with the leading 50% exceeding $1.15 million. WaBa Grill increased digital sales by 3% and concluded the year with a run rate of almost 29%, hence setting the phase for the brand name’s ongoing section supremacy in 2024 and beyond. “We are exceptionally pleased with the development we’ve made in regards to brand-new market advancement, promoting franchisee relationships and going beyond internal organization objectives,” stated Andrew Kim, President & CEO of WaBa Grill. “It’s constantly been our objective to exceed and beyond to supply visitors an area in which to delight in scrumptious food at cost effective costs with buddies and liked ones. We understand there is a lot yet to perform, so we stay laser-focused on boosting our menu offerings, operations, and visitor experience since the sky is the limitation for us.” Franchise momentum and growth assisted fuel WaBa Grill’s outstanding 2023, with the brand name including double-digit places to their advancement pipeline in brand-new and current markets. The healthy bowls brand name is on speed to open 10-plus areas in 2024 and is anticipated to go beyond the 200-restaurant turning point before year’s end. Contributing to the brand name’s growing existence throughout the Western U.S., WaBa Grill tattooed a 10-unit handle Maricopa County, Arizona in 2022, which will broaden the brand name’s existing existence in The Grand Canyon State. WaBa Grill is anticipated to make its Texas and Nevada debuts in early 2024 and increase the brand name’s operations to 4 crucial Western states. Existing franchisees continue to be a driving force behind the brand name’s development, representing all of WaBa Grill’s franchise arrangement finalizings in 2023. WaBa Grill likewise started considerable improvement activities in 2023 to revitalize and update exterior and interior dining establishment styles at lots of reputable WaBa Grill places. 2023 was likewise marked by considerable menu growth and development. In the summertime of 2023, WaBa Grill launched its most effective item launch to date, Boom Tacos, which broadened the brand name’s entrée offerings beyond its signature bowls and plates. Almost one million Boom Tacos have actually been offered given that the systemwide launch mid-year. Upon launch, the tacos rapidly turned into one of WaBa’s very popular brand-new menu products by ranking 3rd in sales mix, just behind WaBa’s Chicken Bowl and Chicken Veggie Bowl, which are 2 menu essentials that have actually been irreversible, popular components on WaBa’s menu given that the first day. Due to the success and appeal of its Boom Tacos, WaBa Grill started checking Boom Way bowls in late 2023 to permit visitors to delight in the vibrant, hot tastes of the Boom Tacos in its familiar and popular bowl format. On the drink front, WaBa Grill partnered with the world’s top ginseng business, Korea Ginseng Corp (KGC), to include its HSW Calm, HSW Recharge and HSW Sharp shimmering ginseng beverages to WaBa’s canned drink lineup. The collaboration likewise marked the very first time KGC beverages were offered in an American dining establishment. To promote more menu development and improvements, WaBa Grill opened a test kitchen area website that will work as its primary center of short-term and turning pilot tests. In addition to carrying out guest-facing improvements, WaBa Grill turned inward in 2023, debuting a handful of internal efforts developed to more WaBa’s track record as a terrific location to work. WaBa Grill presented its inaugural BKE Scholarship program, called after WaBa Grill creators Brian Ham, Kyle Lee and Eric Lee, to support staff members at both business and franchised dining establishments, and their households, in their academic pursuits. In overall, WaBa Grill granted $22,000 in scholarships to 11 deserving receivers, with each honoree getting $2,000 to be used to college or employment school. WaBa Grill likewise performed an internal look for its leading ‘grill masters,’ where more than 200 cooks contended in a multi-round, 198-point examination to make the desired Grill Master title. WaBa granted more than $4,000 in prize money to 9 of its most skilled cooks that showed excellent understanding of WaBa Grill’s cooking, cooking and hygienic practices. Throughout 2023, WaBa Grill was bestowed many distinguished market awards. The brand name enhanced 17 areas on Fast Casual’s 2023 Top 100 Movers & Shakers list, appearing at # 28. WaBa Grill was likewise acknowledged in Franchise Times Top 400 at # 263– an 18– area dive from its previous ranking. WaBa Grill basic supervisor Stephanie Rodriguez was commemorated on Nation’s Restaurant News’ Power List, a conclusive list of market leaders who are setting patterns today and forming the future of the dining establishment market. About WaBa Grill WaBa Grill was established in 2006 on the concept that healthy food made with quality components need to be available to all. With an objective of serving the very best possible food on the go, WaBa’s popular rice bowls, plates and salads are made with fresh veggies, healthy grains and premium proteins consisting of fresh, never ever frozen chicken, marinaded ribeye steak, wild-caught salmon, jumbo shrimp, plant-based steak, and natural tofu, all prepared to purchase on an open-fire grill and tailored with a range of tasty sauces consisting of the fan preferred WaBa Sauce. Discover more at www.WaBaGrill.com. The almost 200-unit brand name is primed to continue growth, having actually determined crucial markets throughout the western U.S., and is looking for franchise partners thinking about broadening their portfolios with a recognized healthy quick casual brand name growing. For more information about partnering with WaBa Grill, go to WaBaGrill.com/ franchise. WaBa Grill Social Media Pages Facebook: https://www.facebook.com/wabagrillofficial Instagram: https://www.instagram.com/wabagrill/ Twitter: http://www.twitter.com/wabagrill Media Contact: Selena Lane Powerhouse+Co. selena@powerhouseandco.com More from WaBa Grill
WaBa Grill Wraps up Successful Year Marked by Franchise Growth & Innovative Menu Additions
