Craig French does not mince his words when he explains what he does for a living.
Associate Professor French, the intensive care unit director at Western Health, is on the front line of the state’s escalating coronavirus fight and is most likely to be a common sight on television screens throughout the state in the weeks ahead.
He is one of individuals featured in a psychological coronavirus ad campaign launched by the State Government, which looks for to highlight the mental and physical toll of the pandemic.
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The multi-language advertisements revealing individuals suffering from the virus will be flowed on tv, radio and social media.
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