The media rights e-auction for the following 5 seasons of the Indian Premier League is for the time being underway, but the highest bids for TV and digital rights in the Indian subcontinent have already been confirmed.
As per experiences, Sony TV observed off stiff challenges from Enormous name Sports actions and Reliance-backed Viacom TV to lift the tv rights for IPL from 2023 to 2027. They shall be paying a entire of Rs 23,575 crore, which diagram Rs 57.5 crore per sport.
Viacom submitted the successful bids for digital rights at Rs 20,500 crore. Earlier this one year, Voot furthermore won every television and digital rights for the FIFA World Cup, they assuredly’ve already obtained rights for every La Liga and Serie A.
Viacom has Fifa World Cup 2022 and IPL 2023-27 digital rights in India.
— Johns. (@CricCrazyJohns) June 13, 2022
Overall, the BCCI shall be incomes Rs 107.5 crore per sport from the tv and digital avenue in the Indian subcontinent. The league has already overtaken the EPL and NBA in terms of revenue from broadcasting, and is now handiest 2nd to the NFL, whose media rights are valued at round Rs 140 crore per sport.
“At this time, a Nationwide Soccer League sport costs a broadcaster about $17 million, which is the highest for any sports actions league. That’s adopted by the English Premier League, at $11 million, and the Most predominant League Baseball figure, too, is roughly the identical,” stated Jay Shah, the BCCI secretary, to Indian Dispute.
I in actual fact hope that the cash which is coming via the IPL media rights goes into improving the companies for spectators at the stadium. And confidently, it furthermore makes particular that folks which would perhaps well be in the cricket ecosystem, and no longer in the IPL, bring collectively paid what they deserve & in time.
— Gurkirat Singh Gill (@gurkiratsgill) June 13, 2022
On the replacement hand, IPL media rights valuation will shoot up extra once the auction