Leading Global Men’s Grooming Brand Expands Australian Retail Presence, Debuting in Grocery Giant SAN DIEGO, October 24, 2022–( BUSINESS WIRE)– MANSCAPED ®, the international males’s grooming business and way of life customer brand name, today reveals its launch in more than 800 Woolworths places throughout Australia, advancing its retail footprint in the land down under. The collaboration effortlessly lines up with Woolworths’ vibrant retail platform which boasts a quickly growing individual care department devoted to providing superior guys’s health and health items. Starting this month, MANSCAPED is happy to use consumers a choice of its core collection that they can depend on to preserve their wool, skillfully groom head-to-toe, and be beach-ready for the rapidly approaching summertime season. This news release includes multimedia. View the complete release here: https://www.businesswire.com/news/home/20221024005917/ en/ MANSCAPED ® brings its core items to Australian grocery giant, Woolworths. (Photo: Business Wire) “As we continue to quickly grow our omnichannel company, this collaboration with Woolworths brings the very best of our items to a prevalent market of modern males and MANSCAPED early adopters given that releasing in Australia in 2020,” stated Paul Tran, Founder and CEO of MANSCAPED. “When it pertains to retail collaborations, it is important that we provide our items in shops that our clients currently understand and enjoy,” included Catherine Cronin, Vice President of Retail at MANSCAPED. “Partnering with Woolworths not just marks MANSCAPED’s entryway into the grocery classification, however brings our items to numerous places and numerous males in an area where we have actually currently cultivated a long-lasting following. In doing so, we have the ability to provide customers even more access to our growing item variety with the benefit they’ve concerned anticipate.” Hayden Sansom, Category Manager for Men’s Care at Woolworths, stated, “It’s fantastic that we’re able to partner with a purpose-led and ingenious business in MANSCAPED by using its variety of items more easily to our clients in-store, and at the very same time having the ability to bring higher awareness to guys’s health and health.” MANSCAPED uses a complete line of premium grooming tools and formulas that have actually entered into a day-to-day routine for more than 6 countless guys worldwide. Woolworths is now offering 8 standout items, in-store and online, consisting of: The Lawn Mower ® 3.0 ($13900 AUD)– This third-generation electrical trimmer for the groin and body promotes an effective 7,00 0 RPM motor and an exchangeable ceramic blade geared up with SkinSafe ™ innovation to help in reducing nicks, snags, and cuts. Extra item qualities consist of a 600 mA li-ion rechargeable battery, adjustable guard with 2 lengths, and water resistant ergonomic style. Weed Whacker ® ($5900 AUD)– The brand name’s advanced nose and ear hair trimmer includes SkinSafe innovation and a 360 ° rotary dual-blade system to help in reducing the danger of pulls and cuts in addition to a 9,00 0 RPM motor, ergonomic style, and water resistant abilities for a positive trim each time. The Shears 2.0 ($2900 AUD)– A high-end four-piece nail package including tempered stainless-steel tools all involved a premium leather case. 2-in-1 Shampoo+ Conditioner ($2500 AUD)– Rich in anti-oxidants and instilled with coconut water, green tea, aloe, turmeric, and sage, this one-step solution is the ideal balance of cleaning and hydrating. Body Wash ($2200 AUD)– This effective body wash supplies an elegant soap like no other and includes aloe vera and sea salt to keep skin well balanced and hydrated. Crop Preserver ™ ($1900 AUD)– Featuring relaxing aloe vera and tapioca starch to decrease friction, this dual-action anti-chafing antiperspirant and moisturizer is created to keep extremely active locations dry and comfy for approximately 24 hours with its sophisticated, quick-absorbing, clear-drying formula. Crop Reviver ™ ($1900 AUD)– Refresh ‘listed below deck’ with simply a spritz of this ball toner spray that includes cooling aloe and witch hazel extract to keep high-friction locations cool, calm, and safeguarded. Crop Mops ™ Wipes ($1900 AUD)– Individually packaged and ideal for on-the-go, these rejuvenating wipes, instilled with relaxing aloe, produce the best equipping stuffer. With MANSCAPED items easily readily available throughout Australia, now is the time to obtain gotten ready for beach season. To go shopping MANSCAPED’s premium line of items, visit your regional Woolworths today. About MANSCAPED ® Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED ® is the worldwide guys’s way of life customer brand name and male grooming classification developer relied on by over 6 million guys worldwide. The item variety consists of a varied line of premium tools, formulas, and devices developed to present and raise an entire brand-new self-care regimen for guys. MANSCAPED’s collection is readily available worldwide in 39 nations by means of DTC and on Amazon in more than 100 nations worldwide. Retail positioning consists of Target ®, Best Buy, Macy’s, Walgreens, and Military Exchanges in the U.S., in addition to Hairhouse and Woolworths areas in Australia. For additional information, check out the site or follow on Facebook, Instagram, Twitter, TikTok, Tumblr and YouTube. View source variation on businesswire.com: https://www.businesswire.com/news/home/20221024005917/ en/ Contacts Allison Frazier Director of Communications, MANSCAPED ® allison@manscaped.com
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