Many e-mails keep coming on your phone or laptop throughout the day. There are also many promotional emails in these, which you might not pay attention to. There are some such emails among them, which are secretly tracking many of your details. Many such emails come to your inbox every day, which contain Hidden Trackers.
With the help of these trackers, email senders get many of your information. For example, how many times have you opened their email, where did you open it and when did you open it. The sender of the email can get all this information very easily.
Such emails are sent by companies with ads and marketing. Hidden trackers are installed in promotional emails, which transmit many of your information to the mail sender. With the help of this, marketing companies see how the users are interacting with the type of email. This is called email tracking pixel.
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What is email tracking pixel?
Email Tracking Pixel There is a simple concept, which provides various types of information to a sender. When someone wants to know whether someone has read his email or not, he sends a small 1 pixel image in the mail.
As soon as you open the email, these photos log the installation on the server where it is stored. In this way, the sender gets to know how many times his email has been read.
How to know which email has a tracker?
If the email tracking pixel is invisible, how do you find it? Most email clients like Gmail and Outlook do not have such a built-in mechanism, but you can take the help of third party tools.
An extension named Ugly Email is used for Gmail. It works on both Chrome and Firefox browsers. As soon as you use this extension, a small eyeball will appear on your screen, which will tell whether there is a tracker in that email or not.
On the other hand, if you use alternative apps like Yahoo or Outlook, then you can use the Trocker extension. However, you can use it only on your desktop.
How to block email tracking pixels?
Since there is a hidden media attachment in this type of email tracking, you can easily avoid them. For this, you have to prevent email apps from loading the default image. You just download these photos manually.
If you are a Gmail user, then you have to go to Settings. Here you have to go to the option of Images and then turn on the Ask Before Displaying External Images setting. At the same time, Outlook users will have to turn on Block External Images by going to Options.