With GI armour, Authoor betel leaf growers eye foreign markets

Authoor betel leaf is understood for its extra alkali taste and digestion residential or commercial properties due to soil conditions, water quality and humidity in the area.|Picture Credit: N. Rajesh The well-known betel leaf of Authoor in the district, understood for its extra alkali taste and gastrointestinal residential or commercial properties due to soil conditions, water quality and humidity in the area, has actually bagged Geographic Indication (GI) tag. As the GI tag is provided to items which are either produced or cultivated in a specific location, this acknowledgment offers an identity and trustworthiness to these items in brand-new markets, specifically in foreign markets. The application for GI for Authoor betel leaf was made in 2020. Although the Authoor betel leaf has actually got customers throughout Tamil Nadu and other States, the location of growing in Authoor area has actually boiled down from 900 acres to 350 acres in the last 15 years. “The location under betel growing in the area is diminishing dramatically due to high expense of farming inputs, lack of farmhands and other factors. When we cultivated betel on 900 acres here, we gathered 15 tonnes of leaf every day, which has actually boiled down to simply 2 tonnes now,” states Aut
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