Ford to offer F-150 Lightning in EV-loving Norway

Skip to primary material Ford will start offering the F-150 Lightning in Norway, where EVs represented 80 percent of new-vehicle sales in 2015. Electric Fords are headed to Norway. Ford Motor Co. recently stated it would start exporting its F-150 Lightning pickup to Norway, which it called “the world’s most sophisticated electrical car market.” Ford stated the strategy was stimulated by starved customer need in Norway, where EVs represented 80 percent of new-vehicle sales in 2015. Norway, which intends to have just zero-emission lorries on sale by 2025, will be the very first nation outside North America to get the Lightning. Shipments will start next year, Ford stated. “I’ve had clients actually banging on my door and advocating us to bring the electrical pickup to Norway,” Per Gunnar Berg, the handling director of Ford Norway, stated in a declaration. “F-150 Lightning is the ideal match for lots of clients in Norway– distinctively efficient in satiating our thirst for experience while accepting our enthusiasm for safeguarding the environment.” Ford’s accept of Norway’s love for EVs– its Lightning statement started with the expression “Yes, Norway!”– was relatively developed to contrast with General Motors’ tongue-in-cheek representation of Norway as an opponent in a 2021 Super Bowl commercial. The advertisement, called “No Way, Norway,” included star Will Ferrell stating his hatred for the nation since EVs are more popular there than in the U.S. Sign up for complimentary newsletters Digital Edition Fixed Ops Journal

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