1 minute checked out TravelBoom Marketing May, 30 2023 Hotel Marketing Podcast Episode 238 – Recovering From A PR Disaster. What To Do When You Just Did Everything Wrong In today’s podcast we’re going to cover what you do when you simply did something actually, actually foolish. Case in point, the Crossroads Hotel in Newburgh, NY. The Crossroads, really appropriately called, had a choice in front of them and they did pass by the best course. Now prior to we get too in depth into the circumstance I’ve got a trigger alert. Today we’re covering how the Crossroads Hotel decided to get a big group of migrants/refugees/illegals/ asylum candidates or whatever you choose to call those who have actually crossed the United States border. We will not be speaking about the politics of this at all, nor will we be offering any commentary on the United States border crisis. We will be talking about what occurs when you push away other visitors. In this case, a minimum of 2 big blocks of spaces scheduled by a wedding event celebration for visitors. This has actually remained in the news throughout the country since this recording in May, 2023 and our subject is not about the choice to displace scheduled appointments for other chances. Our subject has to do with how you manage the social and PR fallout when you decide that affects your visitors in an extremely unfavorable method. To listen to this TravelBoom podcast, check out here. About TravelBoom Marketing TravelBoom focuses on establishing and carrying out tailored data-driven marketing options that drive direct reservations and development for its customers. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages sophisticated information science and analytics to reveal insights and establish methods that significantly improve outcomes for our customers and lower dependence on third-party channels. TravelBoom is likewise host of the world’s # 1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be discovered at www.travelboommarketing.com.