SEOUL, South Korea, September 18, 2023 (Newswire.com) – Habitus Associates Co., LTD., the entity behind the online art platform ‘Artue’ and under the management of Bo Young SONG, has actually protected a seed financial investment of 4 billion won. This financial investment round was led by SoftBank Ventures Asia with numerous angel financiers likewise participating. Artue, powered by Habitus Associates Co., LTD, is pioneering the art market’s digital change. The platform is transforming the typically offline, high-barrier art brokerage, supplying emerging artists with market entry chances and decreasing acquiring barriers for collectors. A significant function of Artue is its digital twin innovation, making it possible for a virtual experience that mirrors physical art areas. With the combination of online transactional abilities, Artue is likewise boosting its digital Catalogue Raisonné service and presenting resale performances. The group at Habitus Associates Co., LTD. consists of market veterans from prominent corporations like Naver, Kakao, Credit-Suisse, LG, Hyundai Motor Group, Kukje Gallery, and Korea Arts Management Service. The board of advisers consists of Eugene Whang, with twenty years at Apple; Alan Lau, formerly of Tencent and now with Animoca Brands; Changwook Kim of Naver; and Federico Tan, an interactions expert with customers consisting of Sacai and Takashi Murakami. With the brand-new funds, the business means to more establish and refine Artue’s offerings, enhance its technical abilities, and broaden its reach. Strategic skill acquisition and worldwide artist promo are likewise on the program, together with protecting extra copyrights to diversify Artue’s portfolio. In 2022, the international art market was valued at an excellent 80 trillion won, with forecasts showing ongoing development driven by a boost in upscale people and the broadening digital landscape. Extremely, South Korea’s art market accomplished over 1 trillion won in sales throughout the tough pandemic year. Quotes for 2022 program prospective development to 1.377 trillion won. With Seoul experiencing a rise in international galleries and auction homes, South Korea is placing itself as a substantial gamer in the art market together with giants like the United States, UK, China, and Japan. Bo Young SONG, co-founder of Habitus Associates Co., LTD., has actually worked as a member of the Selection Committee member of Art Basel Hong Kong for a years and as the very first Asian partner and the local CEO of distinguished European art publisher Cahiers d’Art. She specified, “Artue is our reaction to the digital age. Beyond conventional art experiences, our platform intends to accelerate and boost the journey of gallerists, artists, and collectors.” JP Lee, CEO of SoftBank Ventures Asia, included, “Habitus Associates Co., LTD. flawlessly incorporates art with IT, reinventing the standard art market. We will actively support the ongoing development of Artue and, in addition, the digital shift of the art market.” Source: Habitus Associates (Artue)
SoftBank Ventures Asia Invests in Habitus Associates Co., LTD., Leading the Digital Transition of the Art Industry
