Vivek Gupta, MD & CEO, United Breweries, states “we are taking a look at high single-digit volume development in our organization. We have momentum on our service in the last 2 quarters, we have actually been reporting 7-8% volume development. We continue to construct this momentum behind development and our effort behind classification development. Our focus is on developing business for the next 5 years, not just for the next 2 years. As we continue to develop and release development, continue to drive classification development efforts, continue to enhance our execution, we feel we will have a great well balanced development both in regards to volume development in addition to income development.” Let us start by discussing Queenfisher. What has been the action up until now and over the medium term what is the volume development that you are visualizing for this launch? Vivek Gupta: There is a big chance for beer among females. The penetration of beer among females is less than 7%. Queenfisher is originating from the Kingfisher household, which is developing on genuine relationship and what we are calling it sisterhood in case of Queenfisher is off to a great start. We have actually currently released this item in the Goa market. We are broadening it in Assam next week. And by the end of this year, we need to be having this all over India. The preliminary action is wonderful. I do not have a volume forecast for this. Let us see how the customer respond, however we are really bullish about this launch. Open Leadership Excellence with a Range of CXO Courses Offering College Course Websit
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