Karan Johar to evaluate the truth program, Indian Hairdressing Awards

L’Oréal Professionnel, the expert hair tech brand name, is set present the renowned Indian Hairdressing Awards, in a brand new format of a truth series streaming specifically on JioCinema. After 89 local finalists were picked from countless hair stylists, they were evaluated by a distinguished jury consisting of worldwide hair artists and appeal media agents. And now, the leading 12 hair stylists will contend in a mega-augmented L’Oréal Professionnel beauty parlor. Evaluating their art and strategy will be a remarkable panel including the distinguished movie maker – Karan Johar, Min Kim, the L’Oréal Professionnel international color ambassador, – and an amazing line-up of Bollywood stars.

Karan Johar to evaluate the truth program, Indian Hairdressing Awards

Speaking on the launch of India’s only hairstyling truth series, Mathilde Barthélemy-Vigier, General Manager, L’Oréal Professionnel, India stated, “L’Oréal Professionnel has actually taken huge strides into the future. Customer and hair stylist centricity are our essential chauffeurs to raise the expert hair market in India. In the last 20 years, the nation’s expert beauty parlor landscape has actually progressed at a supersonic rate. The ability of Indian hairdressers is now at par with international hair artists’ and with the 2024 edition of The Indian Hairdressing Awards, we want to commemorate their unlimited skill and capacity.”

Speaking on the collaboration with L’Oréal Professionnel, Viacom18 Media’s Head of Network Sales Mahesh Shetty stated, “At Viacom18, we have actually constantly worked towards establishing and constructing IPs and formats that are sustainable, appropriate and one that deepens customer link. L’Oréal Professionnel is the undeniable leader in the expert hair care and styling classification and The Indian Hairdressing Awards re-affirms them as believed leaders in this area. As digital partners, we are positive of offering this special home with its deserving reach through JioCinema, therefore raising the IP to more recent heights.”

Because 2014, The Indian Hairdressing Awards commemorate the art and ability of expert hairstyling. The competitors acknowledges and rewards hair stylists throughout the nation. This year’s edition was revealed in August 2023 with its style “Meta-morphosis” that represents genuine change and now these 12 hair pros will go through 3 obstacles checking their ability and imagination to do genuine changes through hair color, hairstyle and styling. They will then contend in front of a live audience at the Grand Finale, which will likewise be streamed on JioCinema.

Check out: Karan Johar jokes about his “Wannabe Gen Z” minute after Varun Dhawan touches his feet at Amazon Prime Video occasion

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