Food and consume ads on computer game live-streaming platforms (VGLSPs) such as Twitch are related to a higher choice for and intake of items high in fat, salt, and/or sugar (HFSS) amongst teens, according to research study provided on May 12, 2024, at the 31st European Congress on Obesity in Venice, Italy.
The discussion by Rebecca Evans, University of Liverpool, United Kingdom, consisted of findings from 3 just recently released research studies and a sent randomized regulated trial. At the time of the research study, the leading VGLSPs worldwide were Twitch (with 77% of the marketplace share by hours seen), YouTube Gaming (15%), and Facebook Gaming Live (7%).
“Endorsement offers for popular banners on Twitch can be worth numerous countless dollars, and more youthful individuals, who are appealing to marketers, are moving far from tv to these more interactive types of home entertainment,” Evans stated. “These offers include teaming up with brand names and promoting their items, consisting of foods that are high in fats, salt, and/or sugar.”
To dive more deeply into the level and effects of VGLSP marketing for HFSS, the scientists very first evaluated 52 hour-long Twitch videos submitted to video gaming platforms by 3 popular influencers. They discovered that food hints appeared at a typical