With over 20 years of experience, Jeffrey Ratliff will be accountable for dealership sales advancement and nationwide account organization and activity By Heavy Equipment Guide Staff October 16, 2024 Appointed as the brand-new director of sales and marketing for Takeuchi-US, Jeffrey Ratliff will change Henry Lawson, who is retiring after 6 years with the compact devices maker. Ratliff will be accountable for dealership sales advancement and nationwide account organization and activity in North America, straight adding to the business’s market share goals, consisting of dealership sales, budgeting, possession management, and stock audits. The brand-new director will likewise handle Takeuchi’s nationwide rental accounts. “I’m extremely happy to be with a business that’s so concentrated on providing the very best possible worth to its consumers,” Ratliff stated. “All over our workplace, you see indications stating to ‘Do what’s right – the Takeuchi method,’ which’s the state of mind our whole group welcomes every day. Our slogan for 2025 is ‘Make Our Best Better.’ We’re concentrated on constant enhancement, which’s something I’m thrilled to be a part of.” Ratliff’s expert profession Ratliff concerns Takeuchi-US with almost 25 years of experience assisting groups provide brand-new product or services to the marketplace while at the same time driving profits development, margin enhancement, and market share development. Over the previous 20 years, Ratliff operated in the ag devices market, handling increasing obligations in sales and item management, ultimately ending up being the marketing director for a worldwide ag equipment producer. Ratliff holds a bachelor’s degree from the University of Missouri– Columbia, where he learnt farming systems and minored in farming economics. He has actually likewise actively pursued continuing education, consisting of such programs as Dardis Communications Leadership Presentation and Image, Fundamentals of Leadership, Purdue University Agronomy Essentials, The Project Success Method, and Change Management. “Jeffrey has actually invested his profession executing strong marketing and sales concepts within the devices market,” stated Jeff Stewart, president of Takeuchi-US. “He has a tested performance history of structure exceptional groups who comprehend client obstacles and how to assist those clients discover the items that will best assist them in their daily lives. We’re delighted to have him sign up with the Takeuchi household, and I’m delighted to see his favorable influence on market share and total development.”
Takeuchi-US selects brand-new director of sales and marketing for North America
