The National Women’s Soccer League growth group in Boston asked forgiveness on Wednesday for a ‘Too Many Balls’ marketing project that drew an extreme response from the transgender neighborhood and others. A day after revealing the motto as part of the rollout of the group name BOS Nation FC, the company published on X that “we fizzled” with an effort to “develop a strong and buzzworthy brand name launch project”. “We totally acknowledge that the material of the project did not show the safe and inviting environment we make every effort to produce for all,” the group stated, “and we say sorry to the LGBTQ+ neighborhood and to the trans neighborhood in specific for the hurt we triggered.” The brand-new name, an anagram of Bostonian that likewise played upon being a “employer”, was revealed Tuesday together with a video commemorating the city’s expert sports history– mainly achieved by males– with the storyteller stating, “Boston enjoys its balls” and “there are a lot of balls in this town.” It concluded: “We are BOS country, where anything is possible. No balls essential,” with the exception, the video kept in mind, of a soccer ball. “I’m truly anticipating see the neighborhood’s action,” Jennifer Epstein, among the group’s owners, informed the Associated Press. Starlet and director Elizabeth Banks and Olympic gold medalist Aly Raisman likewise belong to the all-female ownership group. What they got wasn’t what they anticipated. Amongst the responses was an Instagram post from Seattle midfielder Quinn, who determines as transgender and nonbinary, stating, “Feels transphobic. Yikes.” The group took the video below its site, and its toomanyballs.com site was a dead link on Wednesday. The general public relations company that sent the press release on the launch forwarded the group’s declaration to the AP, however more information about the project were not right away readily available. “We are happy to be part of the most inclusive sports league worldwide and are devoted to maintaining the unifying worths that specify the NWSL and our club,” the group published on X. “Thank you to all who have actually held us responsible by requiring us to do much better. We hear you and we will, together.”
NWSL growth group BOS Nation FC sorry for ‘transphobic’ rollout project
