The latest episode of
Shark Tank India 4
started with Pitcher
Prasanna Vasanadu
from Chennai, who came with her skincare and haircare products Tikitoro Kids. The product is for the age group of 4-10 years and Tikitoro teens for 11 to 16. All the products are dermatologically tested and pediatrician verified. All the products are certified safe by an international organisation. All claims are verified and validated by a third-party lab. Tikitoro has reached out to 1lakh+ customers. It is currently available on their own website and E-commerce platforms. Prasanna’s ask is for Rs 25 Lakhs for 0.5 percent Equity at the valuation for Rs 50 crores. Prasanna has done Engineering and MBA in Marketing from Symbiosis, Pune.
The pH balance of the products is 5.5. The kids shampoo is the best seller of Tikitoro. The body lotion is priced at Rs 740, body wash at Rs 640 and shampoo is for Rs 640. Tikitoro was launched in December 2021. The year one was only three months which was Rs 6 lakhs in revenue, in year two, it was Rs 2 crore and in FY2024 was 8.2 crores. Now, year-to-date, Tikitoro has already done over Rs 8.5 crores. The Sharks applauded the sales revenue. She also revealed that FY24-25 projected sales would be Rs 17 crores.
When
Kunal Bahl
asked Prasanna about the losses she revealed that during FY23-24 the EBITDA was -49 percent which shocked the Sharks. She further revealed in FY24-25 (Till OCT) it will be -20 percent. Prasanna has invested her entire money and her business is entirely bootstrapped. The personal
investment
is around Rs 8 crores. She shares that she and her husband’s and family’s savings have been used in the business. They have a bank overdraft of Rs 2 crores.
Kunal inquires about the initial investment Prasanna’s family planned for their business, to which she reveals it was around Rs 5 crores. However, she shares that they have already invested a total of ₹14 crores. Out of this, Rs 6.5 crores have been allocated specifically for inventory. Kunal informs Prasanna that he feels her business is unfundable. He shares that he invested in Mamaearth when it began and they never had such numbers. As compared to Tikitoro, Mamaearth had better economics and were also profitable.
Vineeta comments that maintaining a 12-month inventory in a business like Prasanna’s is fin
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