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  • Mon. Jun 15th, 2026

Rohini: Audiences should also actively discourage the objectification culture

Rohini: Audiences should also actively discourage the objectification culture

Updated on

14 Jun 2026, 4:05 pm

The multi-hyphenate Rohini is ahead of the curve in understanding the evolution of the entertainment industry. When television was just beginning to open up to private players, she directed a teleserial in 1996, and now, when microdramas are the order of the day, she is an early bird in this medium too. Rohini helmed the vertical drama series Aval=Avan? for the recently launched micro content platform KadhaiShorts. With over four decades of experience in various departments in films, Rohini is still excited about venturing into new territory. “I am so happy to be a part of this medium. Aval=Avan? was not planned for the micro-series format; it was written to be made into a feature film. However, not many producers came forward to back this project. But I am satisfied that this is now being made for KadhaiShorts as this has become the viewing habit of youngsters, who are the target audience of my story,” she begins.

Calling the rejections from producers a blessing in disguise, Rohini says, “There were some trade-offs while adapting the story for the vertical drama format. Aval=Avan? was initially for around two and a half hours. In KadhaiShorts, I was given a maximum duration of 90 minutes, and I captured the core idea of my story in 70 minutes. But I still believe that the intensity and intentions will come through, even with this duration.” Elaborating on the technical changes she had to make, Rohini says, “I was unable to use the wide-angle shots. For example, a scene involving four members had to be a close-up shot with a cutaway to every member.”

Considering how Aval=Avan? deals with society’s differing and unfair outlook on women’s choices, Rohini expresses dismay and disgust over the controversial ‘Rs 370 biriyani joke’ that has gone viral, and has been rightfully called out by many.  “It is made in very bad taste. It is tiring to teach some basic things time and again. Even thinking that buying someone dinner as a trade-off for sex is wrong. Performers have a social responsibility. How you treat and think of women, people with disabilities, and people with different shapes tells everything about the person you are,” says Rohini, who also takes cognisance of the Janhvi Kapoor-
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