Beauty fans looking to refresh their routines have plenty of reasons to start browsing, with Adore Beauty’s Afterpay Day event offering discounts of up to 40 per cent across some of the industry’s most sought-after brands.
Running online and in store from August 3 until August 16, the event includes offers across makeup, skincare, haircare, fragrance and wellness. Shoppers can save up to 40 per cent on selected makeup, up to 30 per cent on skincare and wellness, up to 25 per cent on haircare and up to 20 per cent on fragrance, making it one of the biggest beauty events on the calendar.
Whether you’re replacing everyday essentials or finally investing in a luxury product that’s been sitting on your wishlist, the event offers plenty of opportunities to stretch your beauty budget further.
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Some of the most coveted products in the promotion include SkinCeuticals C E Ferulic Vitamin C Serum, K18 Leave-In Molecular Repair Mask, IT Cosmetics CC+ Cream SPF50, Prada Paradoxe Eau de Parfum, Yves Saint Laurent Libre Eau de Parfum and cult favourites from Dermalogica, Medik8 and Kérastase.
Here are seven standout buys worth shopping SkinCeuticals C E Ferulic Vitamin C Serum 30ml. Credit: Adore Beauty SkinCeuticals C E Ferulic Vitamin C Serum 30ml, usually $258.01, now $206.40. One of the most recognised vitamin C serums on the market, this antioxidant formula is designed to improve the appearance of brightness while helping protect skin from environmental aggressors. A 20 per cent saving makes this premium skincare investment much easier to justify.
K18 Leave-In Molecular Repair Mask 50ml normally $114.95, now $91.96. A favourite among colour treated and damaged hair, this leave-in treatment is designed to help repair hair from within in just four minutes, making it a popular choice for anyone dealing with dryness or breakage.
IT Cosmetics Your Skin But Better CC+ Cream SPF50, starting from $54.95, down from $77.27 with selected shades included in the 30 per cent offer. Combining foundation, skincare and SPF50 protection, it remains one of Australia’s most popular complexion products.
Parada Paradoxe delivers bold luxury for less right now. Credit: Instagram Prada Paradoxe Eau de Parfum was $128, now $160; selected sizes are available with 20 per cent off, making it an ideal time to pick up the floral amber fragrance that’s become a modern perfume favourite.
Yves Saint Laurent Libre Eau de Parfum 90ml, $248 was $310, another fragrance included in the 20 per cent promotion, Libre continues to be one of the most popular designer scents thanks to its blend of lavender, orange blossom and vanilla notes.
Dermalogica Daily Microfoliant now $89.60 was $112, receiving 20 per cent off during the event, this gentle powder exfoliant has built a loyal following thanks to its ability to smooth and brighten skin without harsh scrubbing.
Skinstitut Glycolic Scrub 14% now $38.50, normally $55. One of the strongest value offers in the event with 30 per cent off, this exfoliating scrub helps refine skin texture and leave the complexion looking smoother and more radiant.
Adore Beauty’s Afterpay Day event is offering up to 40 per cent off leading beauty brands until August 16. Credit: Instagram Also savings across brands including Huda Beauty, Benefit Cosmetics, Eleven Australia, Vida Glow, JSHealth, ALIVIA, Kylie Jenner Fragrances and Qure, making it a good opportunity to stock up on favourites or try something new without paying full price.
As always, shoppers should keep in mind that products from premium beauty brands can sell through quickly during major promotional events, particularly bestselling skincare, fragrances and makeup shades.
If you’ve had a luxury serum, signature fragrance or viral hair treatment sitting in your basket, this could be one of the best opportunities to check out before the Afterpay Day event wraps up on August 16.