Can Purple Style Labs IPO deliver long-term growth for high-risk investors?
By
, ET Bureau Last Updated: Aug 31, 2026, 06:21:00 AM IST
Synopsis
Purple Style Labs plans a ₹680 crore initial public offering to fund its expansion. The luxury fashion platform operates under the Pernia’s Pop-Up Shop brand name. Revenue has grown, but net losses and debt have also significantly increased. The company faces potential impacts from international trade policy changes. Investors may await clearer financial performance before committing capital.
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ET Online ET Intelligence Group: Purple Style Labs, a multi-brand luxury fashion platform, plans to raise ₹680 crore through a fresh issue to pay for lease liabilities of experience centres, offices and marketing expenses. The promoter group’s stake will fall to 22.7% after the IPO from 26.3%. It operates under the brand name ‘Pernia’s Pop-Up Shop’. Nearly 30% of the revenue comes from repeat customers. Any changes in international trade policies or trade tariffs could affect the business as around 16% of the revenue comes from the US and UK. The company has cash flow deficit and is yet to generate profit. Given these factors, investors may wait to see clarity in the financials.
ET Bureau Business Incorporated in 2015, Purple Style Labs offers a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. It sourced products from 1,109 active designer brands as of March 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna. Top 10 designer brands contribute 30% to revenue. Around 78% of the revenue comes from women’s wear, 18% from men’s wear and rest from jewellery, accessories and kidswear. It has 14 experience centres, 12 of which are in India, one is in London and one in New York. Nearly four-fifth of the revenue comes from India.
Financials Revenue from operations rose 5.2% annually to ₹557.8 crore while operating profit before interest, tax, depreciation and amortization (EBITDA) declined 2% to ₹30.4 crore between FY24 a
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