Sadar Bazar, the biggest hub for trade of Holi goods, is reporting a severe decline in sales of water guns and…Read More
NEW DELHI: Holi goods traders sitting idle just five days before the festival would be an unimaginable sight under normal circumstances. But this year, the festival of colours could prove to be a damp squib for shopkeepers and wholesalers.
Large scale importers are set to be hit particularly hard as consumers and traders are shying away from made-in-China Holi products such as balloons, toys and colours due to the coronavirus scare. Holi-related Chinese goods worth about Rs 500 crore are lying with importers across Delhi, Mumbai, Bengaluru and Chennai, according to an estimate by trader bodies.
When asked what they intend to do with the unsold inventory, importers said they would have to bear the brunt o