(Reuters) – Walt Disney Co. will kick off its strategy next week to begin restoring its lucrative parks business that has suffered $1 billion in lost profits from the coronavirus-led shutdown.
FILE PHOTO: People visit Shanghai Disney Resort as part of the three-day Grand Opening events in Shanghai, China, June 15, 2016. REUTERS/Aly Song
Disney said on Tuesday it will reopen its Shanghai Disneyland park on May 11 but severely limit the number of guests and enforce strict social distancing measures on rides and in restaurants.
The plans provide a glimpse at how the company – which in previous quarters generated a third of its revenue from parks, experiences and consumer products – will recover from the pandemic.
“We will take a phased approach with limits on attendance using an advanced reservation and entry system, controlled guest density using social distancing and strict government required health and prevention procedures,” Disney Chief Executive Officer Robert Chapek said on a conference call with analys