Making Veggie Burgers Doesn’t Help The Environment, Difficult CEO States

A guy prepares Difficult Pork, a new plant-based pork product by Impossible Foods, at the 2020 … [+] Consumer Electronic Devices Program (CES) in Las Vegas, Nevada on January 9, 2020.( Image by DAVID MCNEW/AFP through Getty Images).
AFP through Getty Images.
Impossible Foods has no interest in making a veggie hamburger that tastes like meat, its creator and CEO said Friday.
Vegetable hamburgers do not serve the business’s objective, said Patrick Brown– to resolve “the disastrous impact of the use of animals as a food innovation”– because veggie burgers accommodate vegetarians, not predators.
” All the plant-based foods that have been produced in the past– if you take a look at what remained in the heads of the people who produced them– their target customer was somebody who is trying to find an alternative, i.e. people who want to have a more vegetarian diet plan or something like that,” Brown stated in a Zoom webinar. “If that’s your customer, you’re not going to have any result on the environment concerns because that’s a very little population.”.
When Marketing Professor Sanjog Misra asked Brown about making a veggie hamburger that tastes like meat, Brown disrupted him:.
” That was not at all what we were trying to do,” Brown stated. “It was to make the most delic
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