Lululemon Athletica, Mountain Equipment Co-op and Arc’teryx are joining a growing list of top international brands vowing not to advertise on Facebook in July because of hateful content that continues to spread on the social media platform.
Canadian companies are joining a growing list of top international brands vowing not to advertise on Facebook Inc. in July because of the company’s refusal to deal with the spread of hateful content on its platform.
Vancouver athleticwear companies Lululemon Athletica Inc., Mountain Equipment Co-op and Arc’teryx are pulling their paid ads from Facebook and joining a boycott that has already been supported by Coca-Cola, Unilever, Honda America, Patagonia and more.
Champions of the StopHateForProfit boycott — led by civil rights and advocacy groups including the Anti-Defamation League and National Association for the Advancement of Colored People — say Facebook has not done enough to keep racist, false and dangerous content or white supremacists off its platform.
They are also disappointed that the company has allowed users to call for violence against protesters fighting for racial justice in the wake of the deaths of several Black Americans.
Canadian brands join effort
MEC’s boycott came into effect on June 25, when it pulled its organic content and paid ads from Facebook and Instagram until the end of July.
The company said it wants to raise “aware