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BCCI RFP on apparel rights soon as Nike deal ends; 31% dip in base price likely

Byindianadmin

Jul 4, 2020 #Price, #rights
BCCI RFP on apparel rights soon as Nike deal ends; 31% dip in base price likely

MUMBAI: The BCCI is in the middle of putting together a Request for Proposal (RFP) to be brought out next week as Indian cricket’s clothing rights deal with athletic footwear and apparel giant Nike comes to an end this September.

The existing four-year deal between Nike and BCCI began in 2016 when the sports apparel giant renewed its already 10-year long association with Indian cricket yet again and offered Rs 88 lac per match along with a separate minimum guarantee of around Rs six crore per year for a total of approximate 220 matches over four years.

That aside, a 15% royalty and barter products worth around Rs 8-10 crore were part of the earlier rights deal.

However, given the recent volatile markets, further disturbed because of Covid-19, an already “worried” BCCI is busy structuring the RFP in a way that could see the base (reserve) price for logo rights scale down by almost 31%, if the Minimum Guarantee clause in the existing Nike deal is to be kept aside.

A healthy market would have, in an ideal scenario, seen the BCCI peg the base (reserv







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