STONE, Colo.–( BUSINESS WIRE)– Pocket Outdoor Media (POM), the leading endurance sports media platform, today revealed the acquisition of the Healthy Living, Fitness, and Outside departments of Active Interest Media (GOAL), one of the world’s biggest enthusiast media business. The acquisition by POM accompanies the closing of their Series An investment from JAZZ Venture Partners, an international investment company based in San Francisco, with involvement from NEXT VENTŪRES, and Zone 5 Ventures.
Consisted of in the OBJECTIVE acquisition are: Yoga Journal, SKI, Climbing, BACKPACKER, Warren Miller Entertainment, Oxygen, IDEA Fitness And Health Association, Clean Consuming, Vegetarian Times, Better Nutrition, NatuRx, Muscle & Efficiency, Nastar, Fly Fishing Movie Trip, National Forest Trips, and SNEWS.
The GOAL brand names will sign up with POM’s existing stable of endurance sports brands: VeloNews, Women’s Running, Triathlete, PodiumRunner, Bike Seller & Industry News, VeloPress, VeloSwap, and Roll Massif, a recently acquired occasion production company that produces a series of 8 iconic Colorado cycling occasions.
The acquisition combines best-in-class brands, diversifying POM’s media platform and allowing them to better serve active way of life enthusiasts and their media partners. The broadened service will continue to concentrate on putting the needs of its readers initially, delivering material and experiences throughout the wide range of activities they are passionate about.
” The strength of these collective brands positions us to construct the premier active lifestyle media location to meet the needs and interest of our readers on a daily basis, whether they’re newbies or experts– trying to find a training strategy, healthy recipe, occasion protection, nutrition guidance, injury prevention and more,” said Robin Thurston, CEO of Pocket Outdoor Media. “Our objective is to inspire individuals to do the activities they like– yoga, trip, cook, ski, run, swim, hike, climb up– with higher pleasure and knowledge.”
In an evolving media landscape, POM will end up being the center for active lifestyle lovers wanting to live a balanced and healthy way of life. The first phase of their Active Pass subscription program was just recently launched with perks that consist of a wide range of premium con
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