Packaged Facts: 3 Healthy Trends to See in $150 Billion U.S. Drink Market

Plant-based, low calorie/low sugar, and practical components are amongst the patterns that will assist keep the drink market afloat through 2024 ROCKVILLE, Md., July 22, 2020/ PRNewswire/– In spite of the economic impact of the coronavirus pandemic, large sectors of the U.S. food and beverage market have managed to balance losses in the foodservice sector with gains on the retail side as customers even now continue to move their food and beverage spending from dining establishments to stocking groceries at home.Packaged Facts Logo. (PRNewsFoto/Packaged Facts) In the brand name brand-new report U.S. Drink Market Outlook 2020: Grocery Shopping & Personal Usage in the Coronavirus Period, marketing research company Packaged Facts projections that sales of significant drink categories will increase from $150 billion in 2019 to more than $160 billion by the end of 2020 and will ultimately exceed $170 billion in sales in 2024.” We forecast sales will surge in 2020 due to the impact of the coronavirus but will likely decrease in 2021 as demand reverts back to more regular levels prior to going back to common growth patterns from 2022 to 2024,” says Jennifer Mapes-Christ, food industry publisher for Packaged Facts.As part of the forecast growth, Packaged Realities indicate three health-focused beverage trends that will drive sales.Plant-BasedPlant-based beverages are a hot trend in the market as customers progressively incorporate plant-based foods and beverages into their diets. Non-dairy is an essential aspect for plant-based beverages, with soy and almond milk currently having an existence in the market. These items draw in a narrow section of the population, usually vegetarians. What’s driving new interest in the sector is: consumer demand for healthier, natural productsconsumer demand for more
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