I ‘d like to believe I know a little something about the battles of cultivating an audience for theatre. Whether it is for a specific kind of content, which we have been doing for the past 20 years, or for a brand-new location on its journey from anonymity to becoming a cultural center. A few years earlier, I ventured into the world of curation, to try to develop an efficiency area, and while I was reasonably successful, it made me realise how challenging it is to establish an audience and then maintain it.
Reaching out to a prospective audience, diversifying the existing audience mix, converting individuals who are inclined to go to, but do not, into attendees, getting present audience members to participate in more often; these are difficult but crucial challenges. In the last month, we have carried out at two very unique outstation locations. One was celebrating its ninth anniversary, however has normally had a hard time to get a stable circulation of viewers. In spite of being a beautiful venue, one can associate this to geography and place, or perhaps the lack of aggressive outreach. The other location was brand new, well situated and backed by good marketing. It is in a city