Amazon is silently piloting a brand-new tier for its Prime subscription in India, supplying clients with access to popular advantages such as complimentary two-day shipment and ad-supported Prime Video in basic meaning at a lower cost. The brand-new tier, called Prime Lite, is presently offered to pick consumers at an affordable yearly cost of $12 (999 Indian rupees). This is a cost-efficient option to the routine Prime subscription, which is priced at $18 (1499 Indian rupees) each year, or $2.20 (179 Indian rupees) each month. [H/T OnlyTech]
Amazon’s Prime subscription has actually been readily available in India because 2016. It was priced at $12 a year for a long time, though the business increased its rates to $18 in December 2021. In the U.S., the Prime membership is offered at $139 each year or $14.99 monthly. Amazon has actually noted Prime Lite subscription advantages on its site Amazon has actually noted the advantages of its Prime Lite subscription on its Indian site and consisted of the brand-new tier in its terms page. The brand-new offering comes simply weeks after Amazon released Prime Gaming in India. The gaming-focused service is complementary to Amazon Prime and Prime Video customers. The business did not react to an ask for remark Saturday.