BIG W is about to become every K-beauty fan’s first stop, with viral skincare and makeup arriving from Thursday.
The hunt for viral Korean skincare has often meant scrolling through online retailers, waiting weeks for shipping or paying premium prices for products everyone on TikTok seems to own. That is starting to change.
BIG W is making its biggest move yet into the booming K-beauty market, with 88 new products from some of South Korea’s most recognisable skincare and makeup brands rolling out to stores from Thursday.
Know the news with the 7NEWS app: Download today Arrow
Full availability is expected by early next week, giving Australian shoppers easier access to some of social media’s most talked-about beauty buys while doing the weekly grocery shop.
The latest arrivals include Biodance, Medicube, TirTir, Beauty of Joseon and TORRIDEN, taking BIG W’s Korean beauty range to more than 126 products.
They join existing favourites including COSRX, SKIN1004 and SOME BY MI, which have already helped transform K-beauty into one of the retailer’s strongest performing beauty categories.
BIG W’s expanded K-beauty range now features more than 126 products, making viral skincare more affordable than ever. Credit: BIG W For anyone who has spent months watching creators rave about glass skin, this rollout reads like a greatest hits collection.
Perhaps the most anticipated arrival is Medicube. Beauty fans have already spotted the brand appearing in selected stores over recent weeks, with social media documenting shoppers rushing to snap up products before the official rollout.
According to BIG W, thousands of Medicube products have already sold, making it one of the retailer’s most sought-after skincare brands before the full launch has even begun.
Biodance is bringing its Bio-Collagen Real Deep Mask, the overnight sheet mask that became an internet sensation thanks to videos showing the mask gradually turning transparent as it delivers hydration.
Beauty lovers can finally shop TirTir’s viral Mask Fit Red Cushion at Australia’s first discount department store to stock it. Credit: TIKTOK Seven K-Beauty finds worth buying Torriden Dive-In Low Molecular Hyaluronic Acid Mask, $4 Medicube PDRN Pink Vita Coating Mask Set, $26.10 Cosrx Advanced Snail 96 Mucin Power Essence, $28 BIODANCE Pore Perfecting Collagen Peptide Serum, $37.40 Laneige Water Bank Blue Hyaluronic Moisture Cream, $58.96 TIRTIR Mask Fit Red Cushion, $35 ANUA PDRN Hyaluronic Glow Pad, $44 For shoppers wanting affordable additions to their routine, TORRIDEN delivers some of the lowest price points in the range.
Torriden Dive-In Low Hyaluronic Acid Mask costs just $4, while the Solid-In Ceramide Lip Essence comes in at only $8, proving that trying Korean skincare does not have to come with a luxury price tag.
Affordability remains one of the biggest reasons BIG W’s beauty aisle is attracting attention.
Biodance is bringing its Bio-Collagen Real Deep Mask, the overnight sheet mask. Credit: TIKTOK The retailer says it continues to offer many products below their recommended retail price, including the popular COSRX Advanced Snail 96 Mucin Power Essence, which sells for $28 compared with its $38 recommended retail price.
BIG W Senior Category Manager Svet Rodgers said the expansion was focused on making innovative skincare more accessible for Australian shoppers.
“We’re constantly on the lookout for the latest must-have brands to bring to our stores, because Aussies shouldn’t have to search far and wide or pay premium prices for globally trending products,” Rodgers said.
BIG W is rolling out 88 new Korean beauty products from viral brands including Medicube, TirTir, Biodance and Beauty of Joseon from Thursday. Credit: TIKTOK The timing could hardly be better. The rollout coincides with BIG W’s Big Beauty Sale, where shoppers can save up to 50 per cent across a broader range of beauty brands including MCoBeauty and Neutrogena.
With products starting from just $4, viral skincare no longer feels like something reserved for overseas beauty hauls.
Instead, Australia’s latest K-beauty obsession could be waiting in the same aisle as your weekly essentials.