Synopsis
Reliance Consumer Products Limited has launched its new ice cream brand, Bombay Creamery. This brand is positioned as India’s first accessible premium dairy ice cream. Bombay Creamery uses authentic dairy ingredients and offers global quality at affordable prices. The new ice cream range is available across various formats and starts at ten rupees. The company plans a nationwide rollout after its initial launch in western India.
ET Online Ambani’s Reliance enters ice cream biz
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), on Monday announced its entry into the ice cream category with the launch of a new brand, Bombay Creamery, the company said in a statement.
The company said Bombay Creamery is made with authentic dairy ingredients and positioned itself as India’s first accessible premium dairy brand.
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RCPL said the launch is backed by its national distribution infrastructure, retail scale and consumer insights, and signals a long-term commitment to the category. The company said the portfolio is built on the promise of authentic dairy ingredients and a consistent quality experience, in line with its stated positioning of “Global Quality at Affordable Price.”
T Krishnakumar, Director, Reliance Consumer Products Limited, said the brand was built around the idea tha
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