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  • Wed. Sep 18th, 2024

Tash Sultana: from viral guitar hero to CEO

Tash Sultana: from viral guitar hero to CEO

The tune has no words and no title yet, however Tash Sultana understands it’s gold. “We’ve been playing it live permanently,” states the self-made music magnate, cueing up a computer system above a huge blending desk. “Every time I publish [live video grabs] it goes viral. To me, that’s the sign that that’s the one.” We’re sitting inside the artist’s own recording studio in a Brunswick street. It looks from the exterior like a graffiti-scarred, cream-brick ghost: an essential impression when you’ve put $1.5 million into acoustic style and building and construction then filled the joint with a little fortune in musical instruments. The loop-pedal busker turned worldwide celebration feeling can play all of them. When the song-in-progress is released, it’s a cumulative we hear: a complete band which they– Sultana chooses gender-fluid pronouns– will expose to Melbourne for the very first time at the Royal Botanic Gardens in November. “It’s still a solo program; the band begins for an area in the middle,” the singer-guitarist clarifies, the astoundingly dexterous one-person ‘wow’ element having actually been a huge part of their appeal because a multi-layered track called Jungle smashed YouTube 8 years earlier. Tash Sultana’s streams are now in the billions. Okay for 2 hands. Sultana on phase at Melbourne’s Laneway Festival in 2017. Credit: Darrian Traynor But the band is substantial. At that time, I remember fulfilling an increasingly independent 21-year-old with a backstory about bad options as a teen and a steely will to go it alone. Today, as CEO of a drink brand name, an artist-booking firm and an LGBTQIA+ assistance char
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