Zee Entertainment has onboarded over 12 major brands as advertisers for the FIFA World Cup 2025 including Apple, Mahindra and Diageo.
After bagging an eight-year contract with the Fédération Internationale de Football Association or FIFA at a reported valuation of under $60 million, Zee announced onboarding of brands across key categories including Auto, FMCG, BFSI, Beverages, Technology, Lifestyle and many others.
Leading the sponsorship roster are: Mahindra as the Co-Presenting Sponsor, Diageo as the Co-Powered By Sponsor. Other marquee brands like Apple, Pernod Ricard and Mondelez that have associated with the event across platforms. More names will be announced going forward, said the company.
“We are delighted to garner an extremely encouraging response from brands across categories, which further reflects the immense potential of football and the FIFA World Cup 2026, as a key sport in India. Our integrated model is aimed at delivering stronger brand recall and measurable outcomes that combine scale with storytelling. We remain confident that FIFA World Cup 2026 on ‘Z’ will set a new benchmark for sports monetisation across the country,” said Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee.
Main Sponsors Two of the brands announced are alcohol brands who have been heavily associated with football
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