Back in January 2020, Google had actually discussed its intent to phase out third-party cookies from Google Chrome within the next 2 years. Efforts like the Privacy Sandbox are believed to be the motorists of a healthy, ad-supported web that would render third-party cookies outdated. While we are still far from reaching that objective, Google is now showcasing its proposed options to third-party cookies: trust tokens.
A cookie, in the context of the Web, is a piece of data that is stored on the user’s