ET Online | 28 Oct 2026, 06:15 AM IST
Can India’s domestic help economy become the next big consumer internet business? Snabbit is betting that household help can be summoned as easily as a cab or groceries. But can a 10-minute promise translate into a sustainable business? In this episode of The Brand Equity Show, editor, Brand Equity, Sonali Krishna speaks to Snabbit founder and CEO Aayush Agarwal about the economics of instant house help, the reality behind advertised earnings of ₹40,000 a month, and why he believes India’s home services market could reach $100 billion by 2030. Agarwal reveals why some customers are replacing regular domestic help with apps, how Snabbit claims to fulfil 99.3% of bookings, why workforce availability isn’t the problem many assume it is, and what it will take to turn rapid growth into profitability. From women’s participation in the workforce to the future of home cooks, salons and other services, this is a conversation about a business trying to transform one of India’s largest informal markets.
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